The Engineering Challenges of the 21st Century

Free Essays on The Colonizer And The Colonized

Distinguished Leaders: Miss Kim Creel â€Å"There are a lot of drugs and violence right here on our corner [the west-end of Charleston, WV]† states Kim Creel. â€Å"Our children are at-risk, a lot of them are running the streets and our juvenile crime rates are high† (2002). With these facts, Creel was determined to find a way to keep an after school program, on the verge of closing, open and available for children at no cost. Creel is the executive director of the Bob Burdette Center, which is a free Christian based after school program for underprivileged children. In 1993, this after school program was started and known as the James Paige Learning Center. However, in 1995 the center was going under financially and something needed to be done in order for it to remain in operation. Creel and other church members from Emmanuel Baptist came to the rescue to form the Bob Burdett Center. Creel wrote grants and started a fund-raising campaign, while Emmanuel Baptist Church scraped together money to help keep it running. Within no time, it became a stable and beneficial non-profit organization to many (Tranum, 2000). The Bob Burdette Center is open on weekdays from 2:30pm to 6pm. According to Creel, it benefits approximately eighty-five children ages Kindergarten through the eighth grade. The center serves four elementary schools form the West Side including Chandler, Glenwood, JE Robins and Grandview; these schools send fifty-eight students. The additional twenty-seven students are from Stonewall Jackson Middle School. These junior high students participated in the program when they were younger; although now older, they still did not have anywhere to go after school, but wanted to continue going to the safe environment. Attending this after school program helps keep the children off the streets and away from a neighborhood that is contaminated with drug dealings and violence. Although, the center’s main focus is homework time, ... Free Essays on The Colonizer And The Colonized Free Essays on The Colonizer And The Colonized Distinguished Leaders: Miss Kim Creel â€Å"There are a lot of drugs and violence right here on our corner [the west-end of Charleston, WV]† states Kim Creel. â€Å"Our children are at-risk, a lot of them are running the streets and our juvenile crime rates are high† (2002). With these facts, Creel was determined to find a way to keep an after school program, on the verge of closing, open and available for children at no cost. Creel is the executive director of the Bob Burdette Center, which is a free Christian based after school program for underprivileged children. In 1993, this after school program was started and known as the James Paige Learning Center. However, in 1995 the center was going under financially and something needed to be done in order for it to remain in operation. Creel and other church members from Emmanuel Baptist came to the rescue to form the Bob Burdett Center. Creel wrote grants and started a fund-raising campaign, while Emmanuel Baptist Church scraped together money to help keep it running. Within no time, it became a stable and beneficial non-profit organization to many (Tranum, 2000). The Bob Burdette Center is open on weekdays from 2:30pm to 6pm. According to Creel, it benefits approximately eighty-five children ages Kindergarten through the eighth grade. The center serves four elementary schools form the West Side including Chandler, Glenwood, JE Robins and Grandview; these schools send fifty-eight students. The additional twenty-seven students are from Stonewall Jackson Middle School. These junior high students participated in the program when they were younger; although now older, they still did not have anywhere to go after school, but wanted to continue going to the safe environment. Attending this after school program helps keep the children off the streets and away from a neighborhood that is contaminated with drug dealings and violence. Although, the center’s main focus is homework time, ...

A Story about My Life Essay Example | Topics and Well Written Essays - 500 words

A Story about My Life - Essay Example When I came to the United States about a year ago, I looked almost lost. The culture here is much different from that in Qatar. The food, religion, language and socialization differ to a great extent. People here are in a rush even to eat unlike in Qatar where one orders for food and eats without a rush to fill. The population is high with everyone busy with their businesses, making it difficult to make random friends. Though there are Muslims in the country, they do not exist in their majority as is the case in Qatar. I also noted that people value gas highly in America whereas in Qatar, it costs even cheaper than water as observed by Shadid. Such differences in life are what made the United States appear strange to me during my early days. However, I am lucky I had my twin brother whom I lived with here in the United States. My other brother is still in Qatar and runs family businesses together with my parents. We almost shared the same feelings of loneliness and fear with my brother during our early days in the United States. Being in a foreign country presented its challenges that would distract us from achieving our goals for coming here. Nonetheless, through sharing our experiences, we found out ways to cope up with such challenges. He would tell me how he has been discriminated against or abused and I would give him similar stories.

Macroeconomics...........case5 Case Study Example | Topics and Well Written Essays - 250 words

Macroeconomics...........case5 - Case Study Example Economist Paul Collier, of Oxford Univesity in England, has examined what went wrong with these â€Å"trapped countries.† Based on decades of research, he identifies some poverty traps. About 750 million people of the bottom billion have recently lived through, or are still in the midst of, a civil war. Such wars can drag on for years with economically disastrous consequences. For example, the ethnic conflict in Burundi between the Hutus and the Tutsis has lasted three decades, which helps explain that country’s poorest-in-the-world ranking. Unfortunately, the poorer a country becomes, the more likely it is to succumb to civil war. And once a country goes through one civil war, more are likely. Ethnic conflict, or civil war, is Collier’s first poverty trap. But why, aside from poverty itself, are so many sub-Saharan countries mired in civil war? He finds that three factors heighten the risk of such conflicts: (1) a relatively high proportion of young, uneducated men with few job prospects (who, thus, have a low opportunity cost); (2) an imbalance between ethnic groups, with one tending to outnumber the rest; and (3) a supply of natural resources like diamonds or oil, which both creates an incentive to rebel and helps finance that rebellion. The presence of mineral wealth in an otherwise poor country can also undermine democracy itself. Government revenue from mineral sales reduces taxes, which dampens public debate about how taxes should be spent. For example, because of oil revenue, the Nigerian government relies less on taxes, so there is less pressure for government accountability, and hence fewer checks and balances on a corrupt government. Thus, misuse of resource wealth is Collier’s second poverty trap. About 300 million o f the poorest billion live in countries that have fallen into this trap. This leads us to the third poverty trap: a dysfunctional or corrupt government. Government

USING CHEMICALS IN TERRORIST ATTACKS AND ON THE BATTLE FIELD Coursework

USING CHEMICALS IN TERRORIST ATTACKS AND ON THE BATTLE FIELD - Coursework Example Since its inception in 2003 by the Congress, the Department of Homeland Security (in conjunction with The National Academies) has been instrumental in educating the masses and the media about various attacks associated with Bioterrorism. They have provided information concerning the characteristics, effects and dangers associated with Biochemical attacks. This information has gone through thorough evaluation process by experts at the National Academies to ensure that they are authentic. (Department of Homeland Security, 2003) Chemical attack fact sheet. With such information at their disposal, the general public can act without panic until professional help is sought. The reason why the Sarin Gas attack was catastrophic was because of panic and general confusion among people and professionals, making it easier for the terrorists to strike again resulting in more havoc. Since it is the public which is always targeted by these extremist groups, then it would make sense to educate them on how to respond to such a situation. Furthermore, there have been tremendous developments in the health sector to ensure that American citizens are catered for. There have been massive improvements in surveillance of diseases, storing of pharmaceuticals for emergencies and training of medical practitioners how to respond to such emergencies and how to identify the victims affected. (LM Davis, 2010) Are local health responders ready for biological and chemical terrorism? Despite these weapons being extremely dangerous, USA and the former USSR were busy stockpiling chemical weapons. During the First World War, Russia was shocked to learn that the US had atomic bombs that were far much superior to their armory; this prompted them to carry out extensive research in chemical warfare. As the tension between the two countries grew stronger, the US was forced to stockpile and manufacture as precautionary measure in case of an attack and also to outdo its opponent. The US and Russian

Adidas Product Innovation

Adidas Product Innovation Introduction: Adidas is German Company and was named after its founder Adolf Dassler and his brother Rudolf Dassler in 1948. Adidas is one of the most popular sports manufacturers as Mr Adolf Dassler understands the need of athletes’. He had simple vision for his company to provide athletes best products with three guiding principles: produce the best shoe with sport requirement, protect the athlete from injury and make the product durable. There more than 700 products related with sports and this has created Adidas Kingdom of the sporting goods. A part of Adidas Group is Reebok sportswear. The company also produces eyewear, watches, shirts, bags and clothing related to sports. Adidas’s current official logo consists of three parallel bars. The three stripes become a brand name in 1949 and with the help of Olympics held in 1952 where more sportsperson wore Adidas than another shoe, the company began to grow. Adidas has contributed to the development of the Olympic Games. Adidas main aim is to continuously progress their quality and image of their product in order to exceed consumer expectations and to provide them with the highest value of satisfaction. Hermann Deininger, CMO of Adidas comments on Originals by Originals that â€Å"when we enter into any new partnership for Adidas Originals, It is essential to offer something truly unique and new for our consumer† (www.press.adidas.com) Based on Adidas objectives of innovation and design leader I have been asked to devise a new product for Adidas and develop a marketing strategy. The product which I would like to introduce is called ADIPATCH to be launched and sold in Pakistan after the successful business and environmental analysis. Description of ‘ADIPATCH’: Adipatch is a pain reliever that uses heat therapy for the relief of stiffness and muscular pains. It is been developed for Adidas for players and for the people who uses gym regularly and suffer muscular pains. The warming effect of Adipatch heat penetrates into muscle helping to stimulate blood circulation. This patch last for up to eight hours and can be used for the relief of backache, sprains, and joints stiffness. It is easy and cost-effective way to get back o your active lifestyle. Adipatch is designed to be used on the skin where athlete wants the heat to be applied. Our Adipatch standard size is 3.55 inches. It is easy and cost-effective way to get back o your active lifestyle. Recommended use of ADIPATCH: To relieve joint and back pain To relieve shoulder and neck pain To relieve sore and aching muscles, To relieve knee pain For long hours office work, long haul flights and long driving Marketing Objective for ADIPATCH: Launch a new product and it development Earn the market share and increase in sales Allow Adidas to gain greater recognition Market development Business and Environmental Analysis: Market oriented firms’ looks outward to the environment in which it operates adapting to take advantage of emerging opportunities and to minimize potential threats (Jobber 1995). I decided to launch ADIPATCH in Pakistan and I would like to do two analyses. First to launch our product we need to do Pest analysis to know the political, economical, sociological and technological conditions of Pakistan to know whether it’s feasible to launch Adipatch in Pakistan or not. Pakistan is located in south Asia. Pakistan is sixth most populous country in the world. Pakistan’s approximate population by July 2009 is 174,579,000. Karachi is the biggest city of Pakistan in population size and then Lahore. National sport of Pakistan is hockey but cricket is more popular. Pakistan economically and politically is not stable. Fiscal deficit as targeted in 2009 is 5.5 percent of GDP, which was 7.4 percent in 2008 fiscal but still enjoy sports.Pakistan is rapidly developing country. The second deals with the issues analysed in the area were we have to look into market, competitors, customer’s needs and wants, buying behaviour, brand loyalty and segmentation. Michael Porter’s five force model is used to critically analyse this part and results showed that Adidas has opportunity to launch its new product ADIPATCH in Pakistan. An environmental scanning was carried out and results showed that Adidas is more responsive to the customer’s needs and opportunities identified could help Adidas lip frog competitors. Growth Objectives: Guzman (2005) quoted Yogi Berra in his book â€Å"if you don’t know where you are going you will end up somewhere else.† Asnoff provided a framework to identify growth opportunities, determination of scope (Croft 1998). He has identified four generic growth strategies such as market penetration, market development, product development and diversification. Asnoff pointed that diversification strategy stands apart from three strategies. It is a form of growth strategy which helps to increase profitability through new products and markets. In current circumstances, Adidas objective is to develop new product of potential interest to its current market. It is well known that Adidas is an international company with market all over the world including Pakistan. The important issue for success in going down this road is the profitability of the customer group for which the product is being developed. Secondly Adidas has a strong brand that can be comfortably applied to the product. Market segmentation, Target Market, Positioning: Market segmentation provides the basis for the selection of target markets. A target market is chosen segment of market which a company has decided to serve. As customers in the target market segments have similar characteristic, a single marketing mix strategy can developed to match those requirements. Creative segmentation may result in identification of new segments that have not been served adequately. Market segmentation refers to subdividing a market along some commonality, similararity or kinship. Adidas as an international company, we can segment Pakistani market on following basis: Size: Pakistan’s population is approx hundred and seventy four million and 45% are of the age of 25-45 years old and interested in sports. Identification: Through the survey it was identified that the 50% people of the above group age 28-40 are involve in sports activities. This age group have healthy routine. Age 28-40 are involved in some sports such as cricket, hockey and badminton and 40-45 enjoy long walks in the park to keep themselves fit and suffer from muscular pains. Importance: by market research I have found out that Adipatch features are important for the age group 28-40 because this group suffer more from muscular pains and to the doctors for treatment. Adipatch can help them to get relieve of the pain or sore. Accessibility: during my research I found out there are good channel of communication that can be use to make the customers aware such as sports magazines, TV, health clubs. After segmenting the market, the next step to move on is positioning in the mind of customers of new product. The objective is to create and maintain a distinctive place in the market for company or for its products (Sampson, 1981). In Pakistan age group 28-40 meet these characteristics. Positioning describes how the target market is selected and evaluation by customers in comparison with competitors such as ‘deep heat’ and nurofen back pain heat patch sold in Pakistan. Adidas chose a positioning strategy that seeks to differentiation from competitors with regards of product characteristics to increase sales. This will facilitate Adidas to maintain market stand and charge premium prices. Product Development Process: Organisations do not operate in static environment but they are constantly facing the consequences of changing technology, changing customer’s taste and preferences and changing competitor’s products. Any organization that is positively managing its product portfolio will recognise that its existing products are in different stages of their lifecycle and can be modified to maximise its potential. It is important part of product strategy new product development can be very risky business. The foundation of for successful new product development is the creation of corporate culture that promotes and rewards innovation. Effective new product development is based upon creating and nurturing an innovation culture, organizing effectively for new product development, and managing the new product development process. Development of Adipatch follow consists of following steps: Idea generation: Any new product has to start from somewhere as a germ of an idea. Adipatch is a new product. The objective is to motivate the search for ideas so that salespeople are aware of this product Screening: having developed new product ideas need to be screened to evaluate their commercial worth. After screening of a range of ideas it was found that Adipatch will be worth if produced with an early pay back. The calculation of the payback is found in the capital investment section of this assignment. Concept testing: once the product idea has been accepted, it can be framed into specific concept for testing with potential. Product testing is focuses on the practical aspect of the product. At this survey was conducted to get the views of the customers. Business analysis: based upon the results of concept test estimate of sales, cost and profit will be made. After budgeting Adipatch has identified the target market, its size and projected product acceptance over number of years. Product development: at this stage the new product concept is developed into a physical product. Adipatch is developed into a physical product through the research and manufacturing unit, Market testing: market testing takes measurement of customer acceptance .The main idea is to launch Adipatch in a limited way so the customer’s responses in the market can be assessed. Commercialization: this stage relies on marketing management making clear choice regarding targeting market and development of marketing strategy. This is final stage of Adipatch where it can be brought to market. Adidas will need to decide when and where to launch Adipatch and its launching plan. Market mix for Adipatch: Based upon understanding of customers, a company develops its marketing mix. The marketing mix consists of four major elements: product, price, promotion and place. These 4Ps are the four key decisions are that company must manage so that they satisfy customers needs better (Kotler, 2005) According to Adidas website their marketing strategy is based on 4Ps which is also called the marketing mix. We can use market mix for Adipatch as follows: Product: Adipatch is a new product introduced in Pakistan for people who are into sports. It alleviates muscular pain and regulates blood circulation using heat therapy. Price: Price is a vital element of the marketing mix as it represents on a unit basis what the company receives for the product which is being marketed (Parry, 2005). The product will be charge at same price compared to Deep heat and Nurofen heat patch. This will help Adidas to maintain standards and to compete in the market with existing products. The price per box of Adipatch will cost 300 Pakistani rupees Promotion: Customers need to be aware of the new product. Means of communication to be use such as to advertise on TV, magazines and in radio. Place: Involves the decision with reference to supply of Adipatch to the target market. This will concentrate on more using retailer and sport shops, Adidas outlets, health clubs, doctor’s clinic. Costing For Adipatch: Investment in Pakistani Rupees Package design 29,000,000 Test Marketing 8,800,000 Product Manufacturing 100,000,000 Distribution Cost 21,000,000 Storage Cost 9,000,000 Press Release 6,800,000 Raw Material 18,000,000 Handling Cost 9,000,000 Total 201,600,800 Adipatch per unit price is 300pkr with the variable cost of 130pkr. The contribution expected to be 280pkr. The number of units of Adipatch expected to be sold each year for next 5 years is as follows: Years Units Year one 200,000 Year two 230,000 Year three 280,000 Year four 300,000 Year five 290,000 The contributions for the next five years are expected to be as follows: Year Revenue Investment Cumulative Profit (Millions) (Millions) (Millions) 0 201,600,800 1 57,000,000 57,000,000 2 65,550,000 122,550,000 3 79,800,000 202,350,000 4 85,500,000 287,850,000 5 82,650,000 350,500,000 According to the analysis Adidas will get their investment back within approximately in three year time.However, Adidas should introduce more features to Adipatch because of changing environment and trends to sports and injuries to sports people References: Barand Strategy (2004), Dasani Withdrawn, Brand Strategy, 6Apr, p.7 Cramb,C (1999), ‘Grolsch Targets Mature Markets’, Financial Times 10Febrary, p.35 Croft, M(1998), Time to Nurture Creativity, Marketing week, pp40-1 Guzman, D(2005), â€Å"Innovative Products Deliver Fresh Growth for Oral Care† Chemical Market Reporter , 9-15 May pp.34-5 Kotler .P (2005), Marketing Management, Prentice Hall. Jobber David (1995), Principles and Practice of Marketing, McGraw-hill. Mitchell, A. (2005), ‘After Some Innovation? Maybe You Just Need to Ask Around’, Marketing Week, 16june, p.28 Parry .(2005), ‘New Production Development: There’s Many Slip’, Marketing Week, 02june,p.24 Sampson. ( 1992), People are People the World Over: The Case for the Psychological Marketing Segmentation, Market and Research Today. Watts. G (1998) Asnoff’s matrix, pain and gain: Growth Strategies and Adaptive, International journal of entrepreneurial behaviour and research, vol4, pp101-111 www.press.adidas.com.

Vegetarianism :: Healthy Lifestyle Essay

Vegetarianism is a good idea for anyone, whether young or old, healthy or sick. Reasons supporting vegetarianism are inarguable since becoming a vegetarian is scientifically proven to improve one’s lifestyle in several different ways. First and most importantly to many, vegetarianism improves one’s health tremendously. Secondly, it can improve or display one’s spirituality and beliefs. Another reason for changing to a vegetarian lifestyle that most people don’t know is for the ecology and our surroundings. All of the above reasons and many more show that vegetarianism is a wonderful enhancement to anyone’s overall life. Health should be a considerable priority in every individual’s life and vegetarians are proven to be healthier than carnivorous humans in various ways. First, medical studies show that a human being’s body was not made to be carnivorous (for example; humans have no fang s or claws) and because are digestive system was not made to digest meat, a vegetarian diet is much easier and healthier for our bodies. Secondly, as known around the world, the most common cause of death is heart attack and the average man is at a 50% risk while a vegetarian man is at a 4% risk. Another fact most don’t think about is that every one out of three chickens is infected with salmonella bacteria. Speaking of bacteria and disease, the U.S. Department of Agriculture implies that it protects meat-eaters through regular and thorough meat inspection while in reality, fewer than one out of every 250,000 slaughtered animals is tested for toxic chemical residues. As a matter of fact, breast mi lk of a meat-eating mother versus a non meat-eating mother is 35 times higher for contamination of milk due to pesticides found in meat. Vegetarianism also prevents cancer by 50%, and prevents heart disease, lowering blood pressure, gallstones, kidney stones, osteoporosis and can even reverses diabetes. Finally, maintaining a vegetarian diet will not only make you physically healthier but will improve your psychiatric health also. In fact, many psychiatrists recommend a vegetarian diet to those with violent anger problems. As provided above, becoming a vegetarian would improve anyone’s health and give all nutrition needed including protein. Many vegetarians do what they do for spiritual reasons and all have much supporting logic behind all the spirituality. Others claim they are spiritual people who are compassionate but how can one who eats meat be so with the knowledge of the suffering animals whose pain are beyond calculation? Vegetarianism :: Healthy Lifestyle Essay Vegetarianism is a good idea for anyone, whether young or old, healthy or sick. Reasons supporting vegetarianism are inarguable since becoming a vegetarian is scientifically proven to improve one’s lifestyle in several different ways. First and most importantly to many, vegetarianism improves one’s health tremendously. Secondly, it can improve or display one’s spirituality and beliefs. Another reason for changing to a vegetarian lifestyle that most people don’t know is for the ecology and our surroundings. All of the above reasons and many more show that vegetarianism is a wonderful enhancement to anyone’s overall life. Health should be a considerable priority in every individual’s life and vegetarians are proven to be healthier than carnivorous humans in various ways. First, medical studies show that a human being’s body was not made to be carnivorous (for example; humans have no fang s or claws) and because are digestive system was not made to digest meat, a vegetarian diet is much easier and healthier for our bodies. Secondly, as known around the world, the most common cause of death is heart attack and the average man is at a 50% risk while a vegetarian man is at a 4% risk. Another fact most don’t think about is that every one out of three chickens is infected with salmonella bacteria. Speaking of bacteria and disease, the U.S. Department of Agriculture implies that it protects meat-eaters through regular and thorough meat inspection while in reality, fewer than one out of every 250,000 slaughtered animals is tested for toxic chemical residues. As a matter of fact, breast mi lk of a meat-eating mother versus a non meat-eating mother is 35 times higher for contamination of milk due to pesticides found in meat. Vegetarianism also prevents cancer by 50%, and prevents heart disease, lowering blood pressure, gallstones, kidney stones, osteoporosis and can even reverses diabetes. Finally, maintaining a vegetarian diet will not only make you physically healthier but will improve your psychiatric health also. In fact, many psychiatrists recommend a vegetarian diet to those with violent anger problems. As provided above, becoming a vegetarian would improve anyone’s health and give all nutrition needed including protein. Many vegetarians do what they do for spiritual reasons and all have much supporting logic behind all the spirituality. Others claim they are spiritual people who are compassionate but how can one who eats meat be so with the knowledge of the suffering animals whose pain are beyond calculation?